Shopper Parade was founded in 2004 by Philip Wong, Theresia Anita and Xuan. They knew one another after attending a local entrepreneurship course organised by Executive Directions Pte Ltd.

Straightaway after her incorporation, Shopper Parade made her presence known in eBay.com by penetrating the women's apparel market there. Co-branding with fastfashion.com, products like scarf, dress, blouse, beaded jeans, beaded skirt and beaded shoes were selling like hot cakes.

In 2005, Shopper Parade expanded her business to Touché Florist, an online florist shop. In the same year, Shopper Parade started another branch of her online retail shop selling classic movie DVDs at www.classicsdvds.com. Not long afterwards, packing and shipping hundreds of DVDs worldwide became daily activities in the small cosy office of Shopper Parade. In the final quarter of 2005, Xuan left the company to pursue her own goals in life; and with her, also left Touché Florist from Shopper Parade.

Nonetheless, Shopper Parade is always a fun and dynamic company. End of 2005 and beginning of 2006 marked the dawn of another era as she was making a breakthrough in Singapore service industry: becoming a one stop service for Staff Redemption Programme, starting from outsourcing, online order taking and delivery services for big organisation's staffs.

Recently Shopper Parade opened another online store: www.teesparade.com. This store focuses on selling tons of personalised Singapore artwork products as gift ideas to people around the world. With a click of a mouse in the comfort of their own home anywhere around the globe, people can buy t-shirt or mug designed with Singapore logo!

Throughout the years, the strength of Shopper Parade has been proven to lie in her continuous effort to improve and simplify Internet-related business models and tools. This always brings us to incorporating and utilising latest technology to provide perfect solution to our clients.